Creative Work by Sean Pruen
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Title: Architectural Light Animation

Client: Mall Of Scandinavia

Year: 2015

Location: Stockholm, Sweden

Launched in November 2015, the Mall Of Scandinavia is the largest shopping center in Northern Europe. The architecture of the building has many artistic LED lighting arrays which I designed animation. These included a huge main entrance with lights in the ceiling and the floor next to a giant illuminating 'M', vast cracks that surround the entire facade of the building that spill light from within, a side entrance with long LED strips suspended from the roof and a grand internal installation known as the DEX ceiling.

Working alongside my B-Reel colleagues in Stockholm, I created animation that worked in harmony together throughout the mall. Motion and colour that reflected seasonal change as well as special events such as Christmas, New Years and football tornaments in the near by stadium.