Creative Work by Sean Pruen
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Title: Audemars Piguet - Roc Repeater

Client: Audemars Piguet

Agency: DLKW Lowe Superculture

Year: 2015

Working in collaboration with A Common Future, we directed this short film to launch Audemars Piguet’s new luxury watch at the Salon International de la Haute Horlogerie. The watch, that retails at $1m, is the crowning jewel in the brand's collection and an incredible feat of design and craftsmanship.

The film brings together the stunning landscape in which the watch was created, the Vallee du Joux in Switzerland, with an abstract studio environment containing controllable natural elements and sound recording apparatus. Within this environment a dazzling array of analog visual effects playout which sought to showcase each of defining features of the watch.

Above: Set design / concept art
Below: On set stills