Creative Work by Sean Pruen
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Title: The Mercedes AMG Petronas Formula 1 Team Garage Experience

Client: Bose

Agency: Synergy

Year: 2016

Location: Austin, Texas, USA

An immersive installation that invited people to experience what it is like to be inside the Mercedes Formula 1 Team garage before a race, all through the power of sound.

Based on the attendee’s position in the space, different sounds were triggered in time with animated projections, synced with what they heard.

The core of the experience was also presented online via a video I created with a binaural soundtrack. To create the animation we used depth captures we shot in the garage that we then converted into point cloud animations to give a sense of travelling through sound.

Hardware including: RadarTouch for positional tracking, IMU mounted in the QC35 headphones, the Unity game engine running our garage 'game', multitrack audio for speaker playback and Watchout server running projection mapped animations.

Audio and depth capture recording in the garage and in the pitts at the Silverstone Race Circuit, UK.

Directing Hamilton for binaural dialog capture.