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CR7 Chapter 5
Client: Nike & Sports Direct
To bring the evolutionary narrative of both Cristiano Ronaldo’s career and his latest boots to life, we handcrafted a polygonal ice sculpture of the man himself. Combined with dynamic lighting, real time projections and tablet screens, everything was shot in camera as we unveiled him.
On set we had dynamic control of all the lighting and the projections, which allowed for lots of creative experimentation on set. Many happy accidents happened along the way that made for a film that went way beyond the storyboards.
Behind the scenes at Hamilton Ice Sculpture and on set in West London