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To illustrate Absolut Lime’s affiliation with music we conducted various sound experiments. Bending vodka with bass, rippling vodka in speakers with tone and creating patterns with sugar with frequencies.
All set within an analog world we shot everything in camera. The deliverables were 37 social media assets and from the start we utilised the sideways format of an Instagram story to our advantage by scrolling content down in the familiar Instagram feed way.
Behind The Scenes