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Agency: Edelman Deportivo
The global launch of the Metaride by ASICS. A running shoe with more reasearch and development gone into it than most supercars. The event was held below the Tokyo tower in Japan with the world's sports press in attendance.
I designed the stage setup and wider event, I directed and designed a large portion of the visual content . The show included an encompassing 180 degree wall projection and a live demonstration with treadmill and rolling road visuals. I also directed the shoot that showed the Metaride in action that was included in the film I cut below.