Creative Work by Sean Pruen
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Title: Soul, electrified

Client: Porsche

Agency: Talon

Year: 2019

To promote the first electric Porsche, the Taycan, we created an LED structure and installed it on London’s Southbank. With the city as a backdrop, the stencil letters of Soul were electrified with dynamic screen content, illuminating the surrounding crowds. On the opposite side, full screen content revealed more of the new car, all set to a thundering score.