A true homecoming celebration for the NBA's most valuable player
Creative Director (LED Content)
Editor (LED Content)
This special event saw NBA superstar, Giannis Antetokounmpo return to the neighbourhood he grew up in. An area known as Sepolia, in Athens, Greece. It was an evening of basketball, live music and much respect for the boy who grew up with very little but became the NBA's most valuable player.
Giannis is the first non American player to be given a signature Nike sneaker which was launched at the same time as the event. An incredibly humble guy, Giannis wanted to give back to his original community, say thank you to the people who helped him on his journey and inspire the next generation of kids.
The content we produced played throughout the night, a mix of archive game footage, bespoke motion graphics and a docu-film presenting the grassroots of this exceptional athlete.