Articles / Press
News, interviews and shared ideas
Experiential Marketing: Feasts for the eyes, ears and soul
Date
2024
Category
Thought Leadership
Publication
LBB
About
Some thoughts on experiential marketing and a look at our project for Pacha.
Unchained Inspiration: Makers Magazine
Date
2023
Category
Thought Leadership
Publication
Makers Magazine
About
Some thoughts on the future use of AI within production and how it is not a threat to creativity. 'I don’t believe AI can replace one specific human skill: critical thinking. Production requires humans to ask questions, to be creative and evaluate outcomes.'
Attractions by UNIT9
About
The launch of UNIT9’s new division dedicated to the attractions market. Attractions by UNIT9 is your go-to partner for visitor-centric projects that reset sensorial expectations across museums, cultural institutions, architecture, retail, theme parks and other location-based entertainment venues. Supercharged by the transformative power of technology, our experiences transcend the physical and digital to drive attendance, make places famous and turn guests into lifelong fans. I have been responsible for the brand design, showreel and the ongoing creative direction for this exciting new division.
Aston Martin: A Brand in Pole Position
Date
2022
Category
Article
Publication
AV Magazine
About
A detailed look at the Aston Martin AMF1 launch I directed. Delving into the tech we used to create this first of its kind holographic light show.
The Metaverse: Created for People by People
Date
2022
Category
Thought Leadership
Publication
LBB
About
A piece I wrote that explores what creatives should consider when crafting stories for the Metaverse era - from combining live content with collective viewing, to exploring non-linear narratives in the virtual space and enabling users to become the protagonist of their own experience.
ASICS Eternal Run: Notable Wins
Date
2020
Category
Awards
About
The Cannes Lion Grand Prix is the most prestigious award in the advertising industry and it was an honour to receive one for ‘ASICS Eternal Run’. The project also picked up a DandAD pencil and won gold at the Drum marketing awards. It was an incredible project to have directed with an absolutely amazing team by my side. Proud of us all for achieving such a feat.
Porsche Soul, Electrified: FWA Insights
Date
2020
Category
Interview
Publication
FWA
About
A short interview with The FWA discussing the goals and technical challenges of creating the ‘Porsche Soul, Electrified’ installation on London’s Southbank.
Pitch Magazine: 'Mavericks' Issue
Date
2019
Category
Interview
Publication
Pitch Magazine
About
An interview as part of the Mavericks issue of Pitch magazine. I was super proud to be featured alongside so many talented people.
ASICS, Blackout Track: Creative Review Annual
Date
2019
Category
Article
Publication
Creative Review
About
ASICS Blackout Track featured in the prestigious Creative Review Annual. A showcase of the best creative work from the year 2019. I was very proud to have a project I directed included.
Skillshare: UX Design for Physical Experiences
About
Skillshare is an online learning platform with thousands of classes for creative and curious people. ‘UX for Physical Experiences and Experiential Marketing’ is a 12 part course I produced to share my knowledge of what I have learnt over the years. It looks at best practices and what I see as the key pillars of thinking required to design engaging and rewarding experiences in a physical space.
Web Design: The Evolution of the Digital World 1990-Today
Date
2019
Category
Book
Author
Rob Ford
About
Rob Ford has been heading up ‘The FWA’ for more that two decades. In this book he looks back at some of the best online experiences created. There are quite a few I worked on during my time at B-REEL, including: Google WebLab and Mind Scalextric.
JBL, Frightclub: Voice-activated speakers at hellish event
About
This article looks at some of the fun stuff we created to scare the bejesus out of people for the JBL / Google Fright Club experience party.
Absolut, Just Add: Medium
About
A short piece that delves into the in-camera effects I designed to create the ‘Absolut Lime, Just Add’ campaign.
Mercedes, Now: How to make a live 12-hour car commercial
About
No Particular Order: Thoughts on Non-Linear Storytelling
About
An article I wrote that discusses my thoughts about non-linear narratives - a pivotal theme in my work. It looks at how the rules of traditional storytelling have been broken throughout history and how technology is innovating narratives.
The Deep: Aesthetica Short Film Festival
About
An interview for the the Aesthetica Film festival where my film ‘The Deep’ was screened.
Graphic Design: A User's Manual
Date
2009
Category
Book
Author
Adrian Shaughnessy
Publisher
K Publishing
About
'Graphic Design: A User's Manual' by acclaimed graphic designer and writer Adrian Shaughnessy. A fantastic book that covers the many aspects of graphic design. The chapter about motion design features my short film ‘The Mast’.
