Back for a second year to launch the AMR23 in Aston Martin's new F1 factory
AMF1 Team Factory, Silverstone, UK
This 2023 launch of the Aston Martin Formula 1 car was held in the team’s new factory at Silverstone UK. Aston Martin is the first team in 20 years to build a specific F1 factory to develop their race cars. The launch gave invited guests and viewers at home, via Sky Sports and online live stream, a glimpse of the new facility and see the unveiling of the car.
The reveal moment we designed acted to celebrate each and every member of the AMRF1 team. A bold, visual and sonic narrative illustrating the many skilled individuals coming together with a single goal – to build the AMR23.
It was great to have been invited back for a second year running. The new factory is obviously designed for car production and not for live shows so it did present quite a few challenges. However, the space ultimately led to a more intimate show compared to the previous year and for the audience present it was a very special experience.