A dream like representation of what it feels to fly BA
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This web experience showcased how the new British Airways aircraft was designed to increase the well being of its passengers. Through simple interactions, dynamic videos featuring our lady gently floating in space progressed, illustrating the many features of the aircraft as beautiful motifs.
At the time, the main challenge was to shoot a high speed 360 camera move - something never before attempted. With our bespoke rig, the camera orbited around the circular track at 5 metres per second making the shot a first of its kind in high speed photography.