Formula E:
Gen3 Unboxed
The fastest, lightest, most powerful, and most efficient electric race car ever built
Year
2022
Awards
FWA: Site of the Day
Location
Excel Centre, London, UK
Production Company
UNIT9
Animation Partner
Dizzy Zebra
My Roles
Creative Director
Physical Designer
UX Designer
About
Gen3 Unboxed was an exclusive fan experience for London E-Prix attendees. When people stepped into the installation, contained within a sleek monolithic box, we transported them to an otherworldly environment with graphic illuminations and sonic delights. The centrepiece of the installation was the all-new Gen3, onto which we projected the 11 Formula E teams competing in Season 8 and the new additions for Season 9. 60 speakers and 16 subwoofers recreated the ambiance of being at a race, filling the space with the sounds of passing cars travelling around the room with thundering clarity. On the walls of the box, we projected a visual collage of Gen3 imagery, impressive performance statistics, and industry-leading sustainability specifications. The installation also contained an interactive element: Through a tablet interface, attendees could control and change the lighting, sound, and content projected around the installation.
