The fastest, lightest, most powerful, and most efficient electric race car ever built
Excel Centre, London, UK
Gen3 Unboxed was an exclusive fan experience for London E-Prix attendees. When people stepped into the installation, contained within a sleek monolithic box, we transported them to an otherworldly environment with graphic illuminations and sonic delights.
The centrepiece of the installation was the all-new Gen3, onto which we projected the 11 Formula E teams competing in Season 8 and the new additions for Season 9. 60 speakers and 16 subwoofers recreated the ambiance of being at a race, filling the space with the sounds of passing cars travelling around the room with thundering clarity. On the walls of the box, we projected a visual collage of Gen3 imagery, impressive performance statistics, and industry-leading sustainability specifications.
The installation also contained an interactive element: Through a tablet interface, attendees could control and change the lighting, sound, and content projected around the installation.