Porsche:
Soul, Electrified
A visual and sonic feast for the passing public down on London's Southbank
Year
2019
Awards
FWA
• Site of the Day
Location
Southbank, London, UK
Production Company
UNIT9
My Roles
Creative Director
Physical Designer
About
To promote the first electric Porsche and bring to life the ethos of the brand, we created a passive experience on London’s Southbank to stop people in their tracks. With the city as a backdrop, the stencilled letters of ‘Soul’ were literally electrified with dynamic screen content, illuminating the surrounding environment and the crowds that gathered around it. On the opposite side, full screen content revealed more of the new car, all set to a thundering score that rang out across the river Thames. Emulating from inside, towering beams of light reached up into the clouds which could be seen for miles around.
