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Porsche:
Soul, Electrified



A visual and sonic feast for the passing public down on London's Southbank


Year

2019

Awards

FWA: Site of the Day

Location

Southbank, London, UK

Production Company

UNIT9

My Roles

Creative Director

Physical Designer

About

To promote the first electric Porsche and bring to life the ethos of the brand, we created a passive experience on London’s Southbank to stop people in their tracks.

With the city as a backdrop, the stencilled letters of ‘Soul’ were literally electrified with dynamic screen content, illuminating the surrounding environment and the crowds that gathered around it. On the opposite side, full screen content revealed more of the new car, all set to a thundering score that rang out across the river Thames.

Emulating from inside, towering beams of light reached up into the clouds which could be seen for miles around.



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Physical design previz




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© Sean Pruen Ltd