Cadillac is the first new team to join F1 since 2016. Our job was to visualise this new brand by reflecting on Cadillac's rich cultural past, the technical expertise of todays vehicles and the exciting future of their F1 team.
The film played at an exclusive event in the iconic art deco venue The Queen in Miami. We extended it across multiple screens to immerse the many hundreds of VIP guests in a full AV and lighting spectacle. The event was compared by Terry Crews and Janelle Monae performed live and continued the party with a DJ set.
