Launching Nike Air on the screens of London's most visited attraction
Year
2024
Location
Outernet, London
Client
Nike
Production Company
UNIT9
Animation Partner
23rdC
My Role
Creative Director
About
To launch the vibrant new product range for Nike Air as part of their global campaign: Air for Athletes, we fully immersed the audience in a tapestry of vibrant content at Outernet.
With a full takeover of London’s most visited attraction, we created visually arresting motion graphics on an epic scale that truly captured people’s attention. Alongside the visuals we also delivered an interactive space where people could simply reach out towards the product to find out more and we designed and built a massive Nike Air illuminated logo.
