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Toyota Prius:
Future Forward



The colourful light and sound of a Prius piano


Year

2016

Location

New York / Los Angeles, USA

Production Company

UNIT9

My Roles

Creative Director

Physical Designer

Motion Design

About

Future Forward was an event conceived by The Creators Project and VICE in partnership with Toyota. A showcase of emerging digital artists who created a variety of kinetic, digital and light based sculptures and installations. The show toured three US cities; New York, Chicago and Los Angeles.

As part of the event we created a special installation to showcase the new Toyota Prius alongside the artworks. A 49 key keyboard was installed in a bespoke transparent housing and when played, it triggered dynamic animations to play out across a pixel mapped display that was moulded over the car in a form reminiscent of aerodynamic air streams.

The public were encouraged to try it out and were also treated to special performances by various artists from VICE’s record label.

I was responsible for the design of the whole build, the logic behind the interaction and creating a collection of looping animations that the dynamic animation triggered by the keys would sit upon.



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360 Performance Film








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© Sean Pruen Ltd